In 2013 The Rana Plaza Building collapsed in Gazipur, Bangladesh, killing nearly 1,200 people.

In response to the wreckage I witnessed while living in Bangladesh in 2013, I set out to create a company that would set the highest standards for design, sustainability and ethics in Bangladesh, the center of fast fashion production.  

I was able create a dynamic, international brand by developing high quality products that users love while creating a rich story of the materials and people who created them.  

The design, organizational, and messaging challenges involved in running a Bangladesh based ethical fashion brand were enormous.  Each new project was an exercise in design thinking, iteration, and being open to unexpected, surprising solutions.