citizen plus: putting community data to work
Overview:
At the Global AI Hackathon I worked with a small team to develop an machine learning system and interface which would use user's facial expression, purchase history and general market data to 'nudge' the user to buy certain items.
Project Summary:
I developed a holistic redesign strategy that extended beyond the user interface to the other parts of the website. After identifying primary pain paints I prioritized solutions using an implementation roadmap of immediate, short term and long term redesign goals.
User Flows
I analyzed
User Testing
I tested the current platform with current and potential users to gather data on user pain points. During this process, I also recorded audio and video to validate design decisions.
Primary Pain Points
Define
Using affinity mapping and other brainstorming techniques, I built basic prototypes and tested them repeatedly to confirm my working hypotheses.
Clickable Prototype
I developed a lo-fi prototype to illustrate my primary solutions. I used this in testing moving forward.